This shipping container mural for Previa at the Hair Expo become striking container canvases—a fusion of industrial architecture and artistic expression. Woven into the murals is the concept of hair as art. Leaves and peaceful greenery intertwine, capturing the essence of Previa’s commitment to the intersection of hairdressing and fine art. The containers become a visual celebration of the canvas that is every head of hair.
These murals are not mere decorations; they are bold branding statements. Iconic Previa logos, vibrant color palettes, and design elements that represent the brand’s commitment to cutting-edge style converge to create a visual language that speaks to the heart of Previa’s identity.
As intended, the container captures attention, inviting expo attendees to engage with the brand’s unique approach to design and style within the hair care industry. They represent not just the artistry of Previa but also the brand’s presence on an international platform. The containers become iconic landmarks within the expo, drawing attention and symbolizing Previa’s global influence.